Oct. 14 - How Disney, Hershey view holiday marketing | Advertisers lack confidence in data standards

Advertisers see data standards strategies as critical, but confidence lacks; Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell; Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’; Nespresso’s marketing and sustainability maven on her dual role View online | Signup

Daily Dive Oct.​ 14,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Wix Studio Do SEO like the industry leaders Hone your skill set with our free, on-demand SEO course. Make the pros’ strategies, yours. Start the course.   Q&A Disney, Hershey execs share how holiday marketing campaigns are evolving Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads. Advertisers see data standards strategies as critical, but confidence lacks Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions. Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map. Sponsored Content by Brandmovers Debate: Are points and rewards for loyalty still relevant? Consumer expectations are ever-evolving, as is the practice of loyalty marketing. So, are decades-old points and rewards programs still effective? Let’s debate! Download the white paper. Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’ At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category. Q&A Nespresso’s marketing and sustainability maven on her dual role Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York. Consumers still ally with brands on social: Here’s what the numbers say While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement. Read more news How Retail Media Can Enhance Your Brand Although advertising trends come and go, retail media is proving to be a trend with staying power. Learn why this advertising solution is booming and why it might be right for your brand in this playbook. Download Now From Our Library Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Trendline The top trends in retail marketing Supported by TikTok Playbook How to Use Predictive Data to Boosts C-Store Visits Custom content for Arity View all resources What We’re Reading Retail Dive Nike remains the top brand among teens, but it’s losing share Ad Age How Florida ad agencies kept business going during Hurricane Milton Social Media Today Unilever Reaches New Deal on X Ad Spend Suggest a story we should read Upcoming Events 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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