Oct. 17 - Domino’s promotes brand chief to CMO | JCPenney’s holiday marketing strategy

JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart; Moët Hennessy on balancing generative AI hype with luxury expectations; Spending on experiential marketing tops pre-pandemic levels View online | Signup

Daily Dive Oct.​ 17,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Wix Studio Do SEO like the industry leaders Hone your skill set with our free, on-demand SEO course. Make the pros’ strategies, yours. Start the course.   Domino’s promotes brand chief to CMO to sharpen global strategy Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets. JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.  Moët Hennessy on balancing generative AI hype with luxury expectations Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York. Sponsored Content by PAN Is AI replacing your brand’s humanity? AI has taken marketing by storm. But 51% of customers want brands to use less of it. So where do you go from here? Find out in our report! Spending on experiential marketing tops pre-pandemic levels While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research. Read more news How Retail Media Can Enhance Your Brand Although advertising trends come and go, retail media is proving to be a trend with staying power. Learn why this advertising solution is booming and why it might be right for your brand in this playbook. Download Now From Our Library Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Trendline How marketers are reaching Gen Z Supported by LTK Trendline The top trends in retail marketing Supported by TikTok View all resources What We’re Reading Retail Dive NRF expects holiday sales to rise as much as 3.5%, reaching at least $980B Ad Age Arthur Sadoun defends Publicis’ media transparency after WPP CEO Mark Read’s industry comments TechCrunch Meta lays off employees across multiple teams Suggest a story we should read Upcoming Events 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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