Oct. 25 - Columbia revamps creative strategy | Inside today’s marketing job market

The marketing job market: Here’s what the numbers say; Heineken turns any phone ‘boring’ to encourage IRL connection; How — and why — this brand created an ad campaign entirely with AI View online | Signup

Daily Dive Oct.​ 25,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Smartly A Fresh Approach to Creative Adtech! Forrester's "Wave: Creative Ad Tech, Q4 2024" evaluates nine providers, highlighting AI-driven Smartly as a leader. Get insights to boost performance. Access the free report.   Columbia revamps creative strategy with new top marketer, agency Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together. Data Analysis The marketing job market: Here's what the numbers say It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI. 55% The percentage of respondents who feel marketers are undervalued in their organizations. Heineken turns any phone ‘boring’ to encourage IRL connection The offering shuts down other apps, notifications and camera functions for a set period of time, addressing a consumer desire to unplug. Sponsored Content by Vibes 3 mobile marketing examples to power your 2024 holiday Join Vibes on Oct 30 to hear Customer Success experts share top performing mobile marketing campaigns, and how they can translate to successful holiday campaigns for you. Register now. Exclusive How — and why — this brand created an ad campaign entirely with AI IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production. Read more news Elevate the Customer Experience With Signs & Graphics Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovate in signage in this infographic. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Webinar - on demand The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Custom content for impact.com and Acceleration Partners Playbook How To Get the AI Advantage in Digital Advertising Custom content for Celtra, Inc. View all resources What We’re Reading Ad Age McDonald’s E. coli outbreak—marketing experts react to chain’s response Adweek Havas Media’s First Shell Campaign Is Under Fire With More Than 70 Complaints for Greenwashing The Wall Street Journal Companies Like Tupperware Made Multilevel Marketing Famous. Now Some Newer MLMs Are Ditching It. Suggest a story we should read Upcoming Events 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Company Announcements Press releases from companies in your industry. Finalists Announced for 2025 Impact Awards by Givsly Press release from Givsly ConvenientMD’s Human-Centered Rebrand Sets New Standard for Healthcare Marketing Press release from BRIGADE Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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