Oct. 2 - Dr. Squatch makes Sydney Sweeney a genie | JCPenney names consulting CMO

JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan; How brands can reduce their carbon footprint to make advertising gains; Top marketing conferences to attend in 2025 View online | Signup

Daily Dive Oct.​ 2,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Roku CTV Ads Made Simple 47% of US streaming time is on Roku. Engage viewers on the platform they know best with Roku Ads Manager, a new self-service ad platform custom-built for CTV performance. Learn more here.   How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’ The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.” JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.” How brands can reduce their carbon footprint to make advertising gains Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola. Sponsored Content by Storyful Redefining AI leadership: How non-tech giants are shaping the future Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech. Top marketing conferences to attend in 2025 From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.  Read more news How to Use Graphics to Elevate the Customer Experience Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovative in signage in this infographic. Access Now From Our Library Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Playbook Why Retail Media Might Be Right for Your Brand Custom content for Acronym View all resources What We’re Reading Digiday Roblox is starting to take programmatic advertising more seriously Retail Dive CVS to lay off 2,900 employees amid reports of strategic review The Wall Street Journal Vimeo Names New CMO as It Focuses on Business Video Suggest a story we should read Upcoming Event 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar Company Announcements Press releases from companies in your industry. Agrovision Welcomes Fadi Karam as CMO, Leading Global Marketing Strategy and Market Expansion Press release from Agrovision The Marketing Practice Hires New CRO to boost global growth Press release from The Marketing Practice Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip