Oct. 22 - Mucinex gives the ick on Tinder | E.l.f. challenges companies to ‘Dupe That!’

E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt; How Georgia-Pacific creates value by investing in retail media networks; Inside Walmart’s pop culture-heavy 2024 holiday campaign; 3 brands that understand Gen Alpha’s humor — and what they’re doing right View online | Signup

Daily Dive Oct.​ 22,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Smartly Make Waves with Intelligent Creative Smartly is a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024, by setting the standard in creative intelligence and DCO. Get your copy of the report.   Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season. E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.” Q&A How Georgia-Pacific creates value by investing in retail media networks Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.” Sponsored Content by RRD Unlock the insights shaping consumer behavior Over 50% of consumers are shifting to healthier foods. Explore key trends driving change in CPG and grocery in our annual report. Get the insights now. Inside Walmart’s pop culture-heavy 2024 holiday campaign Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season. Opinion 3 brands that understand Gen Alpha’s humor — and what they’re doing right Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.  Read more news Elevate the Customer Experience With Signs & Graphics Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovate in signage in this infographic. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Webinar - on demand The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Custom content for impact.com and Acceleration Partners Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office Playbook Balancing Creativity and Data: Unlocking Sustainable Social Media Growth Custom content for Measure Studio Playbook How To Get the AI Advantage in Digital Advertising Custom content for Celtra, Inc. View all resources What We’re Reading Business Insider Amazon’s newest branded entertainment show wants to tie its boxes to ‘spreading joy’ IGN Netflix Shuts Down ‘AAA’ Gaming Studio, High-Profile Devs Leave the Company The Wall Street Journal Can Adidas Make Patrick Mahomes Into Its Michael Jordan? Suggest a story we should read Upcoming Events 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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