The future is Latino. Are you ready?

By 2030, Latinos will make up 1 in 5 U.S. workers. They're not just joining the workforce – they're reshaping it.

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U.S. Latino Youth 2030 Did you know Latinos make up a quarter of the Gen Alpha and Gen Z cohorts? Considering that 94% of Latinos under the age of 18 are U.S.-born, they have the power to shape the future of American culture and commerce. A new report from Kantar and Latino Donor Collaborative shows that this new generation of Latino youth is ambitious, entrepreneurial, and proudly bicultural. Key takeaways from the report include: The values of wealth, status and influence have increased 23% on average over the past 4 years 62% of young Latinos prioritize business ownership About half (48%) consider themselves Latino first, American/Bicultural second These are signals of a major shift in American culture and business. Want to stay ahead of the curve? Read this article to understand common misconceptions that the Latino youth community are determined to dispel and download the U.S. Latino Youth 2030 report to learn how this dynamic generation is transforming America's future. Learn more   © Kantar Group and Affiliates 2024 Kantar, 3 World Trade Center, 175 Greenwich St, 35th Floor, New York NY 10007 Terms and conditions | Cookies and privacy policy | Contact us

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