Oct. 4 - Chunky celebrates beefy hunks | McDonald’s debuts Chicken Big Mac

McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push; Snapchat brings back Phantom House series with Maybelline, State Farm; How Corona found success with YouTube Shorts; ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies View online | Signup

Daily Dive Oct.​ 4,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Roku CTV Ads Made Simple 47% of US streaming time is on Roku. Engage viewers on the platform they know best with Roku Ads Manager, a new self-service ad platform custom-built for CTV performance. Learn more here.   Column Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug. McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push The burger chain ran a “McDonnell’s” experience as part of a campaign that also includes a new commercial, Zynga mini-game and Sphere takeover. Snapchat brings back Phantom House series with Maybelline, State Farm The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.” Sponsored Content by Content Marketing Institute Spark your creative fire! Discover tools, ideas, and inspiration at the leading content marketing event on the planet – Content Marketing World, October 21-23 in San Diego. Learn more and register. How Corona found success with YouTube Shorts The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results. ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive. Read more news How to Use Graphics to Elevate the Customer Experience Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovative in signage in this infographic. Access Now From Our Library Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Playbook Why Retail Media Might Be Right for Your Brand Custom content for Acronym View all resources What We’re Reading Ad Age Google begins wide rollout of ads in AI Overview search results Adweek Best Buy Taps Disney’s Lisa Valentino as President of Its Ad Business Digiday Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands Suggest a story we should read Upcoming Event 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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