[Report] Digital trends to guide your business into the future

Uncover what customers and business leaders expect from personalization, data, and generative AI.

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Key insights for the next evolution of CX     To maximize the potential of generative AI, clear business goals must drive innovation. While this seems straightforward, some senior executives haven't taken this crucial step. In fact, 76% are still working on, planning, or have not yet started to align a comprehensive generative AI roadmap to reach broader business goals. Discover crucial insights on generative AI, personalization, and unified data shaping the future of exceptional customer experiences in the Adobe 2024 Digital Trends report and dive into the trends that are not only redefining customer expectations, but are also preparing businesses for the future.     Read report     Growth comes from experiences.

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