Oct. 10 - How Hershey is using AI for Halloween | What’s next for United Airlines’ Kinective Media

How United Airlines brought Kinective Media to market — and what’s next; How a focus on performance marketing has cost brands trillions: report; PepsiCo Foods creative chief on in-housing and ‘borderless’ content; Why Mountain Dew refreshed its visual identity for a new era of marketing View online | Signup

Daily Dive Oct.​ 10,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Khoros Communities improve the customer journey Top brands are turning to this brand-owned channel to build loyalty and grow customer engagement. Learn how to launch your own in our new series. Register today.   How AI gives Hershey an edge for high-stakes Halloween season Refining media strategy is especially critical for a holiday that lands just before the U.S. elections, executives said at Advertising Week. Q&A How United Airlines brought Kinective Media to market — and what’s next Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up. How a focus on performance marketing has cost brands trillions: report Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value. Sponsored Content by RRD Unlock the insights shaping consumer behavior Over 50% of consumers are shifting to healthier foods. Explore key trends driving change in CPG and grocery in our annual report. Get the insights now. Q&A PepsiCo Foods creative chief on in-housing and ‘borderless’ content Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.   Why Mountain Dew refreshed its visual identity for a new era of marketing A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” Duracell CMO’s lessons for bringing low-interest brands into culture Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds. How AI helps Diageo target audiences and navigate regulatory waters A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products. Read more news Implementing First-Party Data Strategies First-party data may be more advantageous for your marketing efforts than using cookies ever was. Find out why marketers are turning to first-party data strategies to boost their marketing efforts in this playbook. Download Now From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office Trendline Inside retail’s 2024 holiday season Supported by Listrak Trendline Creating a strong customer loyalty program Supported by Medallia Trendline Inside the rise of digital wallets Supported by Vibes View all resources What We’re Reading Grocery Dive Lidl to relaunch its brand in the US Digiday Retail media networks under scrutiny amid calls for transparency and accountability Retail Dive Iconic outdoor retailer Orvis will lay off 8% of workforce, close stores Suggest a story we should read Upcoming Events 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and impact.com and Acceleration Partners 22 OCT Virtual Event | 1 p.m. ET Inside the Modern Marketing Data Stack Presented by Snowflake Company Announcements Press releases from companies in your industry. Incremental Partners with Skai to Address Retail Media Incrementality Press release from Incremental Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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