Oct. 31 - Meta’s generative AI tools see success | How Disney is selling holiday ads

Inside Disney’s increasingly global approach to selling holiday ads; How AI gives Hershey an edge for high-stakes Halloween season; VML unites design capabilities, talent under new studio offering; Build-A-Bear appoints chief brand officer View online | Signup

Daily Dive Oct.​ 31,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Maximize ROI On Digital Marketing New blog from Acquia on how digital experience optimization (DXO) can help you improve content findability, grow market reach and prove business impact. Read the blog.   Earnings Meta’s generative AI tools find purchase with users and advertisers More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions. Inside Disney’s increasingly global approach to selling holiday ads The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays. From the archives How AI gives Hershey an edge for high-stakes Halloween season Artificial intelligence helps the marketer hit underserved consumers in markets that can be missed by big consumer brands. Sponsored Content by Marketing Dive’s studioID Adopting AI into your digital advertising strategy Now that digital advertisers are starting to leverage AI in their processes, integrating AI tools in content creation is crucial for brands and agencies hoping to stay competitive. Learn how to get started in this playbook. VML unites design capabilities, talent under new studio offering A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes. Build-A-Bear appoints chief brand officer Kim Utlaut will guide the company’s brand and communications strategy and spent over 20 years in leadership roles at Coca-Cola. Read more news Maximize Ad Campaign Effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar. Learn More From Our Library Trendline Inside the marketing strategies of major brands Supported by Kantar Playbook Why Retail Media Might Be Right for Your Brand Custom content for Acronym Trendline How marketers are reaching Gen Z Supported by LTK Trendline The top trends in retail marketing Supported by TikTok Survey Report Navigating the Ecommerce Evolution: How Brands are Adapting to Stay Ahead Custom content for BigCommerce View all resources What We’re Reading Adweek Amazon Prime Video Officially Sold Out of Black Friday NFL Ad Inventory MarketWatch Roblox’s stock soars on third-quarter bookings beat and raised guidance Deadline The Grammys Move From CBS To Disney In Major 10-Year Deal Digiday Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide Suggest a story we should read Upcoming Event 05 NOV Webinar | 2 p.m. ET How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Presented by studioID and Marketplacer Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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