Oct. 28 - Walmart parodies TV for Black Friday | L’Oréal bets on Pinterest to win Gen Z

How L’Oréal’s bigger Pinterest bets are winning over Gen Z; Chick-fil-A targets families with entertainment-focused mobile app; Jennifer Hudson stars in Old Navy’s latest holiday campaign; The marketing job market: Here’s what the numbers say View online | Signup

Daily Dive Oct.​ 28,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Maximize ROI On Digital Marketing New blog from Acquia on how digital experience optimization (DXO) can help you improve content findability, grow market reach and prove business impact. Read the blog.   Walmart parodies TV hits in Black Friday ‘advertainment’ series “Deals of Desire” taps into customers’ “main character energy” and follows similar efforts from the retailer that bridge content and commerce. How L’Oréal’s bigger Pinterest bets are winning over Gen Z Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average. Chick-fil-A targets families with entertainment-focused mobile app The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.”  Sponsored Content by Marketing Dive’s studioID How AI is helping digital advertisers get ahead To get ahead in the digital advertising space, brands and agencies are turning to AI-enhanced creative workflows. Learn about the benefits — and how to prepare your organization for AI — in this playbook. Jennifer Hudson stars in Old Navy’s latest holiday campaign The campaign, dubbed “Love is in the House,” will air across cinema, social media, primetime networks and streaming services. The marketing job market: Here’s what the numbers say It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI. Read more news Maximize Ad Campaign Effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar. Learn More From Our Library Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Trendline How marketers are reaching Gen Z Supported by LTK Trendline The top trends in retail marketing Supported by TikTok Survey Report Navigating the Ecommerce Evolution: How Brands are Adapting to Stay Ahead Custom content for BigCommerce View all resources What We’re Reading Digiday Two years post acquisition, and X’s relationship with advertisers has never been more complex Adweek Google Quietly Tests AI Search Ad Tool to Help Advertisers Reach New Audiences Ad Age How influencer marketing carries political risks for brands Suggest a story we should read Upcoming Events 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce 05 NOV Webinar | 2 p.m. ET How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Presented by studioID and Marketplacer 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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