Oct. 18 - Colgate-Palmolive’s Hello makes magic | Top takeaways from Advertising Week

Top takeaways from Advertising Week 2024 marketers need to know; Google overhauls Shopping platform with AI for more personalization; JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart; Moët Hennessy on balancing generative AI hype with luxury expectations View online | Signup

Daily Dive Oct.​ 18,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Wix Studio Do SEO like the industry leaders Hone your skill set with our free, on-demand SEO course. Make the pros’ strategies, yours. Start the course.   Column Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant. Top takeaways from Advertising Week 2024 marketers need to know Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab. Google overhauls Shopping platform with AI for more personalization New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations. TRENDLINE The impact of GenAI on marketing strategies Generative AI is likely to have an enduring impact on how ads are created, distributed and measured, and savvy marketers are grappling with the technology already. Learn more. JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.  Moët Hennessy on balancing generative AI hype with luxury expectations Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York. Read more news How Retail Media Can Enhance Your Brand Although advertising trends come and go, retail media is proving to be a trend with staying power. Learn why this advertising solution is booming and why it might be right for your brand in this playbook. Download Now From Our Library Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Trendline How marketers are reaching Gen Z Supported by LTK Trendline The top trends in retail marketing Supported by TikTok View all resources What We’re Reading Ad Exchanger Netflix Predicts Ad Revenue Will Double Next Year TechCrunch Google replaces executive in charge of Search and advertising Ad Age Yahoo opens post-cookie ad ID to supply-side partners, including Amazon CNBC Procter & Gamble earnings beat estimates, but weak demand in China hurts sales Suggest a story we should read Upcoming Events 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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