Oct. 24 - Red Lobster appoints new CMO | Why make a campaign entirely with AI?

How — and why — this brand created an ad campaign entirely with AI; California Pizza Kitchen’s new agency roster arrives for milestone year View online | Signup

Daily Dive Oct.​ 24,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Smartly Make Waves with Intelligent Creative Smartly is a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024, by setting the standard in creative intelligence and DCO. Get your copy of the report.   Red Lobster appoints new CMO to usher in post-bankruptcy era Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise. Exclusive How — and why — this brand created an ad campaign entirely with AI IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production. California Pizza Kitchen’s new agency roster arrives for milestone year The chain under new chief marketer Dawn Keller has lined up agencies Iris, Blue Engine, Acadia and Push ahead of its 40th anniversary next year.  TRENDLINE Inside the marketing strategies of major brands For major marketers, a rebrand or refresh is not always enough to drive attention and sales, today’s brand must revitalize long-standing advertising basics for new generations of consumers. Learn more in this Trendline. Read more news Elevate the Customer Experience With Signs & Graphics Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovate in signage in this infographic. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Webinar - on demand The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Custom content for impact.com and Acceleration Partners Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office Playbook Balancing Creativity and Data: Unlocking Sustainable Social Media Growth Custom content for Measure Studio Playbook How To Get the AI Advantage in Digital Advertising Custom content for Celtra, Inc. View all resources What We’re Reading The Wall Street Journal Who Gets the TikTok in the Divorce? The Messy Fight Over Valuable Social Media Accounts Fortune Unilever sales growth accelerates under CEO’s overhaul plan Ad Age Mountain Dew’s revamp—What designers like (and don’t like) Adweek Instagram, Eyeing Gen Z Push, Poaches YouTube Exec for Top Global Marketer Role Suggest a story we should read Upcoming Events 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Company Announcements Press releases from companies in your industry. Marigold Redefines Relationship Marketing with AI-Powered Capabilities that Boost Engagement, Loyalty, and Lifetime Value Press release from Marigold Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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