Oct. 16 - Starbucks hands US creative duties to WPP | Amazon unboxes new ad capabilities

Amazon unboxes advertiser capabilities spanning AI, DSP and insights; IAS tests tool for brand-safe ad placements on Meta’s platforms; Roblox forges a marketer-friendly path with third-party partnerships; Why marketers should focus on value over price this holiday season View online | Signup

Daily Dive Oct.​ 16,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Wix Studio Do SEO like the industry leaders Hone your skill set with our free, on-demand SEO course. Make the pros’ strategies, yours. Start the course.   Starbucks hands US creative duties to WPP amid turnaround push The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse. Amazon unboxes advertiser capabilities spanning AI, DSP and insights The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services. IAS tests tool for brand-safe ad placements on Meta’s platforms Content Block List is being tested across Facebook and Instagram Feeds and Reels with the goal of opening it up to all advertisers in early 2025.  Sponsored Content by Marigold How 5 brands use relationship marketing to create loyal customers Strong customer relationships are table stakes. Marigold’s brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences. Roblox forges a marketer-friendly path with third-party partnerships A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners. Opinion Why marketers should focus on value over price this holiday season Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald.  Read more news How Retail Media Can Enhance Your Brand Although advertising trends come and go, retail media is proving to be a trend with staying power. Learn why this advertising solution is booming and why it might be right for your brand in this playbook. Download Now From Our Library Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Trendline The top trends in retail marketing Supported by TikTok Playbook How to Use Predictive Data to Boosts C-Store Visits Custom content for Arity View all resources What We’re Reading Ad Age NBCU restructures ad sales, combines sports and Olympics teams Digiday Marketers are not won over by new AI-powered search tools Food Dive Kraft Heinz ‘betting big’ on reaching consumers away from home Suggest a story we should read Upcoming Events 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce Company Announcements Press releases from companies in your industry. Canvs AI Introduces ‘Asa,’ the Industry’s Most Powerful AI Sidekick for Market Research Superheroes Press release from Canvs AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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