Oct. 16 - Starbucks hands US creative duties to WPP | Amazon unboxes new ad capabilities
Amazon unboxes advertiser capabilities spanning AI, DSP and insights; IAS tests tool for brand-safe ad placements on Meta’s platforms; Roblox forges a marketer-friendly path with third-party partnerships; Why marketers should focus on value over price this holiday season
The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.
Although advertising trends come and go, retail media is proving to be a trend with staying power. Learn why this advertising solution is booming and why it might be right for your brand in this playbook.
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