Oct. 23 - True Religion taps Megan Thee Stallion | Milk-Bone revels in rom-com tropes

Milk-Bone revels in rom-com tropes with movie trailer parody campaign; Publicis again raises guidance as personalization bets attract clients; How Georgia-Pacific creates value by investing in retail media networks; 3 brands that understand Gen Alpha’s humor — and what they’re doing right View online | Signup

Daily Dive Oct.​ 23,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Smartly Make Waves with Intelligent Creative Smartly is a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024, by setting the standard in creative intelligence and DCO. Get your copy of the report.   True Religion enlists Megan Thee Stallion to tap into hip-hop culture The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to CMO Kristen D’Arcy. Milk-Bone revels in rom-com tropes with movie trailer parody campaign Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social.  Publicis again raises guidance as personalization bets attract clients Account wins from marketers like Hershey underpinned a positive quarter that delivered 5.8% organic growth and saw two large acquisitions. Sponsored Content by PAN Is AI replacing your brand’s humanity? AI has taken marketing by storm. But 51% of customers want brands to use less of it. So where do you go from here? Find out in our report! Q&A How Georgia-Pacific creates value by investing in retail media networks Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.” Opinion 3 brands that understand Gen Alpha’s humor — and what they’re doing right Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.  Read more news Elevate the Customer Experience With Signs & Graphics Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovate in signage in this infographic. Download Now From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Webinar - on demand The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Custom content for impact.com and Acceleration Partners Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office Playbook Balancing Creativity and Data: Unlocking Sustainable Social Media Growth Custom content for Measure Studio Playbook How To Get the AI Advantage in Digital Advertising Custom content for Celtra, Inc. View all resources What We’re Reading Digiday Tensions rise as WFA grapples with Musk’s lawsuit, splitting members CNBC Coca-Cola tops earnings estimates, as higher prices offset sluggish demand Axios Scoop: Spotify launching an ad exchange, will partner with Trade Desk Restaurant Dive Chipotle’s latest automation tool to help with hiring, recruitment Suggest a story we should read Upcoming Events 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Company Announcements Press releases from companies in your industry. Emirates has the most satisfied customers among US flyers: YouGov report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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