Oct. 7 - Honda taps into F1 hype for new ad | Inside Advertising Week New York

A marketer’s guide to Advertising Week New York 2024; 5 ways marketers can master RCS for mobile messaging; Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce View online | Signup

Daily Dive Oct.​ 7,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Khoros Communities improve the customer journey Top brands are turning to this brand-owned channel to build loyalty and grow customer engagement. Learn how to launch your own in our new series. Register today.   Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows. A marketer’s guide to Advertising Week New York 2024 Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering. 5 ways marketers can master RCS for mobile messaging Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard. Sponsored Content by Uptempo Your Blueprint for Marketing Planning Success Overcome chaotic planning with a strategic blueprint that aligns goals, optimizes campaigns and endures measurable impact for your organization. Start with these 7 steps. Column Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug. Read more news Implementing First-Party Data Strategies First-party data may be more advantageous for your marketing efforts than using cookies ever was. Find out why marketers are turning to first-party data strategies to boost their marketing efforts in this playbook. Download Now From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office Trendline Inside retail’s 2024 holiday season Supported by Listrak Trendline Creating a strong customer loyalty program Supported by Medallia Trendline Inside the rise of digital wallets Supported by Vibes View all resources What We’re Reading Digiday Microsoft looks set to shutter its retail media business Adweek Toyota Is the Latest Brand To U-Turn on DEI Initiatives The Wall Street Journal New Score Uses AI to Rate Brands’ Inclusivity in Advertising Suggest a story we should read Upcoming Event 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and impact.com and Acceleration Partners Company Announcements Press releases from companies in your industry. MLS passes EPL in popularity among Americans: YouGov Report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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