Weekender: Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical

Signup Weekender Oct.​ 19,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Wix Studio Do SEO like the industry leaders Hone your skill set with our free, on-demand SEO course. Make the pros’ strategies, yours. Start the course.   Column Campaign Trail: Colgate-Palmolive's Hello makes mundane routines more magical Indie agency Walrus worked to find a "Goldilocks zone" between fantasy and real life in playful spots for toothpaste and deodorant. KFC is battle-ready in satirical campaign for chicken tenders debut The fried-chicken chain playfully nods to competitors like Popeyes in a campaign that spans influencers, social media, an in-app takeover and more. Q&A Disney, Hershey execs share how holiday marketing campaigns are evolving Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads. TRENDLINE How GenAI is shaping the future of marketing Generative AI is likely to have an enduring impact on how ads are created, distributed and measured, and savvy marketers are grappling with the technology already. Learn more. Starbucks hands US creative duties to WPP amid turnaround push The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse. Amazon unboxes advertiser capabilities spanning AI, DSP and insights The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services. Kraft Heinz's Delimex amplifies loud chewing in quesadilla campaign The brand is leaning into "sound-driven" marketing for the first time with Snapchat AR filters, TikTok content and a Unity mobile game. How Retail Media Can Enhance Your Brand Although advertising trends come and go, retail media is proving to be a trend with staying power. Learn why this advertising solution is booming and why it might be right for your brand in this playbook. Download Now From Our Library Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Trendline How marketers are reaching Gen Z Supported by LTK Trendline The top trends in retail marketing Supported by TikTok View all resources Best of What We're Reading Retail Dive NRF expects holiday sales to rise as much as 3.5%, reaching at least $980B Ad Age Arthur Sadoun defends Publicis’ media transparency after WPP CEO Mark Read’s industry comments TechCrunch Meta lays off employees across multiple teams Ad Age NBCU restructures ad sales, combines sports and Olympics teams Digiday Marketers are not won over by new AI-powered search tools Food Dive Kraft Heinz ‘betting big’ on reaching consumers away from home Suggest a story we should read Upcoming Event 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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