Oct. 1 - Johnnie Walker jumps into ‘Squid Game’ | Top marketing conferences for 2025

Top marketing conferences to attend in 2025; Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads; New brands jump at endorsement deals with influencers, celebrities: study View online | Signup

Daily Dive Oct.​ 1,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Roku CTV Ads Made Simple 47% of US streaming time is on Roku. Engage viewers on the platform they know best with Roku Ads Manager, a new self-service ad platform custom-built for CTV performance. Learn more here.   Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series. Top marketing conferences to attend in 2025 From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.  Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.  Sponsored Content by RRD Unlock the insights shaping consumer behavior Over 50% of consumers are shifting to healthier foods. Explore key trends driving change in CPG and grocery in our annual report. Get the insights now. New brands jump at endorsement deals with influencers, celebrities: study Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear. Read more news How to Use Graphics to Elevate the Customer Experience Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovative in signage in this infographic. Access Now From Our Library Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Playbook Why Retail Media Might Be Right for Your Brand Custom content for Acronym View all resources What We’re Reading AdExchanger The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next Bloomberg Ryan Reynolds’ MNTN Is Said to Tap Morgan Stanley for 2025 IPO Ad Age How CMOs are considering work-life balance when seeking their next roles The Wall Street Journal Amtrak’s New Marketing Strategy: It’s Not a Train, It’s a Hotel on Wheels Suggest a story we should read Upcoming Event 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip