Oct. 9 - Inside Mountain Dew’s visual refresh | How PepsiCo Foods builds brands

PepsiCo Foods creative chief on in-housing and ‘borderless’ content; Duracell CMO’s lessons for bringing low-interest brands into culture; How AI helps Diageo target audiences and navigate regulatory waters; Why Home Depot is turning to DIY as its retail media network scales up View online | Signup

Daily Dive Oct.​ 9,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Khoros Communities improve the customer journey Top brands are turning to this brand-owned channel to build loyalty and grow customer engagement. Learn how to launch your own in our new series. Register today.   Why Mountain Dew refreshed its visual identity for a new era of marketing A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” Q&A PepsiCo Foods creative chief on in-housing and ‘borderless’ content Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.   Duracell CMO’s lessons for bringing low-interest brands into culture Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds. How AI helps Diageo target audiences and navigate regulatory waters A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products. Why Home Depot is turning to DIY as its retail media network scales up Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media. Read more news Implementing First-Party Data Strategies First-party data may be more advantageous for your marketing efforts than using cookies ever was. Find out why marketers are turning to first-party data strategies to boost their marketing efforts in this playbook. Download Now From Our Library Survey Report Improving Customer Engagement with a Modern Marketing Technology Stack Custom content for Mastercard Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office Trendline Inside retail’s 2024 holiday season Supported by Listrak Trendline Creating a strong customer loyalty program Supported by Medallia Trendline Inside the rise of digital wallets Supported by Vibes View all resources What We’re Reading Fashion Dive Temu faces another class action lawsuit over text message marketing Adweek The DOJ Says Google May Need ‘Structural’ Changes to Undo Its Search Monopoly The Wall Street Journal Zeta Global to Buy Marketing Tech Company LiveIntent in $250 Million Deal Suggest a story we should read Upcoming Events 15 OCT Webinar | 2 p.m. ET The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Presented by studioID and impact.com and Acceleration Partners 22 OCT Virtual Event | 1 p.m. ET Inside the Modern Marketing Data Stack Presented by Snowflake Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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