Weekender: Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce

Signup Weekender Oct.​ 5,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Roku CTV Ads Made Simple 47% of US streaming time is on Roku. Engage viewers on the platform they know best with Roku Ads Manager, a new self-service ad platform custom-built for CTV performance. Learn more here.   Column Campaign Trail: Campbell's Chunky celebrates beefy hunks like Jason Kelce Created with Leo Burnett, a new campaign finds humor by having football players enjoy "the soup that eats like a meal" at a gym and on a bearskin rug. How Dr. Squatch turned Sydney Sweeney into the 'Body Wash Genie' The digitally native men's grooming brand enlisted one of Hollywood's fastest-rising stars for a cheeky campaign that notes "guys only want one thing." Top marketing conferences to attend in 2025 From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.  Sponsored Content by Storyful Redefining AI leadership: How non-tech giants are shaping the future Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech. Levi's gets nostalgic with Beyoncé in first chapter of new campaign Created with TBWA\Chiat\Day LA, "Reiimagine" will reinterpret several of the brand's iconic advertisements, starting with the singer's take on "Launderette." Johnnie Walker plays 'Squid Game' with custom bottles, co-branded campaign The Diageo marketer is supporting a Times Square takeover and will appear on Netflix's ad-supported tier for season two of the hit series. Totino's touts pizza roll value with 'I Think You Should Leave' creators The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks.  How to Use Graphics to Elevate the Customer Experience Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovate in signage in this infographic. Access Now From Our Library Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Playbook Why Retail Media Might Be Right for Your Brand Custom content for Acronym View all resources Best of What We're Reading Retail Dive Nike CFO notes that ‘a comeback at this scale takes time’ as revenue falls 10% TechCrunch Facebook says it paid content creators $2B this year Ad Age Microsoft cleans up Copilot ad experience to court brands to the AI chatbot Digiday Roblox is starting to take programmatic advertising more seriously Retail Dive CVS to lay off 2,900 employees amid reports of strategic review The Wall Street Journal Vimeo Names New CMO as It Focuses on Business Video Suggest a story we should read Upcoming Event 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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