Oct. 21 - Inside Walmart’s 2024 holiday campaign | Starbucks names first global chief brand officer

Starbucks appoints ex-Chipotle exec as first global chief brand officer; Rare Beauty celebrates ‘Every Side of You’ for first global campaign; Nutella spreads the word about its biscuits via Betches book club partnership; Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical View online | Signup

Daily Dive Oct.​ 21,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Smartly Make Waves with Intelligent Creative Smartly is a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024, by setting the standard in creative intelligence and DCO. Get your copy of the report.   Inside Walmart’s pop culture-heavy 2024 holiday campaign Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season. Starbucks appoints ex-Chipotle exec as first global chief brand officer Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment. Rare Beauty celebrates ‘Every Side of You’ for first global campaign The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z. TRENDLINE Inside retail’s 2024 holiday season Consumer demand has cooled and retailers are desperately trying to put a dent in the industry-wide, record-high inventory surplus rather than aggressively acquire it. Explore upcoming holiday trends in this Trendline. Nutella spreads the word about its biscuits via Betches book club partnership The Ferrero brand is promoting its cookie product with an in-person event and a podcast series that key into the popularity of book clubs.  Column Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant. Top takeaways from Advertising Week 2024 marketers need to know Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab. Read more news From Our Library Virtual Event Playback Insights Into the 2024 Holiday Shopping Season Webinar - on demand The Influencer + Affiliate Formula: Grow Your Reach, Community and Revenue With a Full-Funnel Approach to Partnerships Custom content for impact.com and Acceleration Partners Infographic Inspiration to Installation: Elevate Your Customer Experiences with Signs & Graphics Custom content for FedEx Office Playbook Balancing Creativity and Data: Unlocking Sustainable Social Media Growth Custom content for Measure Studio Playbook How To Get the AI Advantage in Digital Advertising Custom content for Celtra, Inc. View all resources What We’re Reading Ad Age X marketing leader Angela Zepeda on why she joined the platform and what’s next CX Dive FTC unveils final ‘click-to-cancel’ rule for consumers MediaPost CVS Elevates Pharmacy Division Leader Suggest a story we should read Upcoming Event 29 OCT Webinar | 2 p.m. ET How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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