Oct. 29 - CMOs lack confidence as remit widens | How brands are navigating the election

Brands lean into fractious election with messages of unity and humor; Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign; Sociable: Meta is developing a search engine to power its AI chatbot; WPP bounces back from tough H1 with key new business gains in Q3 View online | Signup

Daily Dive Oct.​ 29,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Acquia Maximize ROI On Digital Marketing New blog from Acquia on how digital experience optimization (DXO) can help you improve content findability, grow market reach and prove business impact. Read the blog.   McKinsey: CMOs feel unprepared as duties pile up Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support. Deep Dive Brands lean into fractious election with messages of unity and humor With emotions running high ahead of Nov. 5, some consumer brands are trying to make an emotional connection and avoid landing in hot water. Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin. TRENDLINE Inside Old Navy and Levi’s nostalgic marketing campaigns Retail marketers are navigating a point of transition as evolving media consumption habits continue to shape shopping behaviors. Explore how top brands drive sentiment in their marketing strategies in this Trendline. Column Sociable: Meta is developing a search engine to power its AI chatbot The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy. WPP bounces back from tough H1 with key new business gains in Q3 Drivers of the holding group’s strong quarter include growth from top 10 clients and big wins like Unilever’s media, retail media and creative accounts. Read more news Maximize Ad Campaign Effectiveness For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar. Learn More From Our Library Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Trendline How marketers are reaching Gen Z Supported by LTK Trendline The top trends in retail marketing Supported by TikTok Survey Report Navigating the Ecommerce Evolution: How Brands are Adapting to Stay Ahead Custom content for BigCommerce View all resources What We’re Reading CX Dive Gartner sounds alarm on AI cost, data challenges Semafor The Washington Post sold Democracy. Now it needs a new line of business. CNBC McDonald’s reverses U.S. same-store sales declines in the third quarter, but E. coli fallout looms Suggest a story we should read Upcoming Events 05 NOV Webinar | 2 p.m. ET How The DOM Is Leveraging Tech To Reinvent Outlet Shopping Presented by studioID and Marketplacer 15 NOV Webinar | 2 p.m. ET Marketing Research 2025: 4 Emerging AI Trends to Watch Presented by studioID and SurveyMonkey 20 NOV Webinar | 2 p.m. ET Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Presented by studioID and Teikametrics Company Announcements Press releases from companies in your industry. DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory and Brand Impact of Ads Press release from DAIVID Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip