July 2 - Puma sets up shop on Fortnite | Sephora, Lyft drive in-store shopping visits

Sephora doles out Lyft credits to transport shoppers to its stores; Powerade powers up user-generated content challenge on TikTok; Will AI ‘completely rewire’ loyalty programs? View online | Signup

Daily Dive July​ 2,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Best Practices for Marketing to Gen Z In this webinar, you’ll learn what separates brands that earn genuine teen loyalty from those that become cautionary tales. Register now.   Puma brings popular shoes to Fortnite as sportswear marketing evolves The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis. Sephora doles out Lyft credits to transport shoppers to its stores “Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping bonanza.  Powerade powers up user-generated content challenge on TikTok The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors. Sponsored Content by Marketing Dive’s studioID The benefits & ROI of consolidating your MarTech stack On average, marketers only use 42% of their MarTech stack. In this webinar, learn about the dangers of a bloated tech stack and how to consolidate your MarTech ecosystem: Watch now. Will AI ‘completely rewire’ loyalty programs? Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs. Read more news The Role of Omnichannel in the Modern Retail Landscape To cut through the noise in today’s competitive market, brands and businesses need to change their definition of success. Explore strategies for building long-term value for your customers in this playbook. Download Now From Our Library Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Trendline AI’s impact on marketing strategies Supported by ZetaGlobal Survey Report The Power of Rewards in Customer Acquisition and Retention Custom content for Fetch Playbook How to fuel growth and drive loyalty with verified identity Custom content for SheerID Playbook Best practices for navigating the next chapter of marketing Custom content for BlueOcean View all resources What We’re Reading Fashion Dive Customers are ditching Shein and Temu. Can Amazon win them over? Adweek Poppi CMO Andy Judd Exits Retail Dive Consumers want more value — beyond low prices Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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