Oct. 4 - Chunky celebrates beefy hunks | McDonald’s debuts Chicken Big Mac

McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push; Snapchat brings back Phantom House series with Maybelline, State Farm; How Corona found success with YouTube Shorts; ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies View online | Signup

Daily Dive Oct.​ 4,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Roku CTV Ads Made Simple 47% of US streaming time is on Roku. Engage viewers on the platform they know best with Roku Ads Manager, a new self-service ad platform custom-built for CTV performance. Learn more here.   Column Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug. McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push The burger chain ran a “McDonnell’s” experience as part of a campaign that also includes a new commercial, Zynga mini-game and Sphere takeover. Snapchat brings back Phantom House series with Maybelline, State Farm The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.” Sponsored Content by Content Marketing Institute Spark your creative fire! Discover tools, ideas, and inspiration at the leading content marketing event on the planet – Content Marketing World, October 21-23 in San Diego. Learn more and register. How Corona found success with YouTube Shorts The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results. ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive. Read more news How to Use Graphics to Elevate the Customer Experience Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovative in signage in this infographic. Access Now From Our Library Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Playbook Why Retail Media Might Be Right for Your Brand Custom content for Acronym View all resources What We’re Reading Ad Age Google begins wide rollout of ads in AI Overview search results Adweek Best Buy Taps Disney’s Lisa Valentino as President of Its Ad Business Digiday Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands Suggest a story we should read Upcoming Event 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

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Oct. 3 - Totino’s links with ‘I Think You Should Leave’ creators | Chipotle leverages new DoorDash ad platform

Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants; How Corona found success with YouTube Shorts; ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies; How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’ View online | Signup

Daily Dive Oct.​ 3,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Roku CTV Ads Made Simple 47% of US streaming time is on Roku. Engage viewers on the platform they know best with Roku Ads Manager, a new self-service ad platform custom-built for CTV performance. Learn more here.   Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks.  Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings. How Corona found success with YouTube Shorts The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results. Sponsored Content by Qualtrics From data to decisions: The power of AI in market research Quick guide to the three key AI applications—generative, predictive and suggestive—including several examples of market research-related use cases for each. Download now. ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive. How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’ The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.” Read more news How to Use Graphics to Elevate the Customer Experience Eye-catching signage and graphics have the power to grab the attention of both new and returning customers. Explore top tips for resource-crunched marketers looking to innovative in signage in this infographic. Access Now From Our Library Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch Virtual Event Playback How to Navigate and Capitalize on Retail Media Networks Trendline The impact of generative AI on marketing strategies Supported by Grammarly Trendline Inside the marketing strategies of major brands Supported by Kantar Playbook Why Retail Media Might Be Right for Your Brand Custom content for Acronym View all resources What We’re Reading Retail Dive Nike CFO notes that ‘a comeback at this scale takes time’ as revenue falls 10% TechCrunch Facebook says it paid content creators $2B this year Ad Age Microsoft cleans up Copilot ad experience to court brands to the AI chatbot Suggest a story we should read Upcoming Event 22 OCT Webinar | 2 p.m. ET How to Optimize Digital Ads to Boost Creative Effectiveness Presented by studioID and Kantar Company Announcements Press releases from companies in your industry. Bloomreach Redefines the Role of AI in Marketing as it Announces the Next Generation of its Omnichannel Marketing Automation Platform Press release from Bloomreach Hyperscayle Welcomes Jon Kent as Chief Revenue Officer Press release from Hyperscayle LLC Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

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