April 30 - Inside Google’s CTV pitch | Fanta reimagines ‘Wanta Fanta’ to reach Gen Z

Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z; WPP lags agency peers amid China, tech spending pullbacks; Liv by Kotex helps moms reconnect with a night out for Mother’s Day View online | Signup | Forward

Daily Dive April​ 30,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Win Customers in Today's Ad Game With retail-agnostic media platforms, brands can gain much more valuable customer information beyond traditional ad buys and single-retailer media networks. Find out how in this infographic.   Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies. Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z The Coca-Cola brand is calling back to the early aughts to encourage younger consumers to indulge in what they want amid the daily hustle. Earnings WPP lags agency peers amid China, tech spending pullbacks The loss of major accounts like Pfizer also affected performance during a period when rivals largely made gains and touted renewed optimism. Sponsored Content by Semasio ID Solutions 2.0: Navigating what's next Before you navigate the cookieless future, explore the best ID strategies for today’s advertisers. Liv by Kotex helps moms reconnect with a night out for Mother’s Day A new protection line from the Kimberly-Clark brand will help moms “Live. Laugh. Pee.” via an Instagram giveaway. Read more news From Our Library Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Webinar - on demand Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Custom content for HCLTech Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp View all resources What We’re Reading Bloomberg TikTok Shop Tops 500,000 US Sellers After 2023 E-Commerce Launch MediaPost U.S. Ad Market Expands For 11th Month In March CNBC A new Walmart in-store AI is giving employees advice on how to sell products before it’s too late Suggest a story we should read Upcoming Event 08 MAY Webinar | 2 p.m. ET How Omnichannel Marketing Drives In-Store Results Presented by studioID and Criteo Company Announcements Press releases from companies in your industry. Social Shelf®: A Solution for In-Store Audience Engagement Press release from Social Shelf AC&M Group Acquires Axlot, Uniting Authentic Cultural Insight and Digital Innovation Press release from AC&M Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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