Weekender: Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad

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BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Revenue-Boosting Marketing Opportunities Today's marketers must produce content at unprecedented volume as the number of digital touchpoints increase. Learn how creative automation helps you produce content at scale in our playbook.   Column Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad With the world slowly reemerging from the pandemic, values of connection depicted in "Forever Now" have crystallized for many consumers. McDonald's names victims of police brutality, racist violence in new ad The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP. Top brands, digital media rally around Blackout Tuesday, but it could backfire Blacking out channels in support of protests risks drowning out #BlackLivesMatter online, The Verge reported, while skepticism toward corporate track records is growing. Nike calls on America to confront racism in new video The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem. Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study While less polarizing than its ads featuring Colin Kaepernick in 2018, people didn't want to see a corporation taking advantage of George Floyd's murder and subsequent protests to sell shoes. How Clorox built a DTC brand with the resources of a CPG giant The ramping up of Clorox's direct-to-consumer capabilities reached new heights with the launch of the Objective Wellness brand in October 2019. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Is Facebook using the pandemic to shore up its influence? The social giant stirred controversy in acquiring the popular image-sharing platform Giphy last month, but marketers shouldn't be surprised by further consolidation in the broader tech landscape. From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook 5 Revenue-Boosting Marketing Opportunities Using Creative Automation By Brand Studio Trendline Everything You Need to Know About E-commerce Playbook 6 Ways to Overcome Customer Profile Challenges By Brand Studio Trendline Inside the Rapidly Changing World of DTC View all resources Best of What We're Reading Digiday 'Less tangible for brands': Marketers pull back from Pride Month sponsorships MediaPost Netflix Buys Famed LA Egyptian Theatre, Plans Future Festivals, Events Adweek One Week In, HBO Max’s Rollout Hampered by Brand Confusion, Carriage Disputes PR Week Edelman to cut 390 staff globally due to COVID impacts The Verge Leaked posts show Facebook employees asking the company to remove Trump’s threat of violence Forbes Inside Kylie Jenner’s Web Of Lies—And Why She’s No Longer A Billionaire Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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