June 9 - Dunkin' flexes for 1st national recruitment push | Social video ad rates hike as demand returns

Digiday: Marketers pay higher ad rates for social video as demand returns; Roku teams with Kroger to integrate shopper data and streaming TV ads; Please don't touch: The future of experiential retail in the era of coronavirus View online | Signup | Forward

Daily Dive June​ 9,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive Mobile SMS Marketing: A New Top Revenue Channel 79% of consumers want to hear from brands via text messaging. See examples from 8 leading brands who use SMS to engage customers & drive revenue. Get the guide.   Dunkin' flexes advertising muscle in 1st national recruitment campaign The chain is promoting 25,000 job openings through TV spots, digital assets, social, radio, OOH and in-store signage as the economy is hit with pandemic-related unemployment. Digiday: Marketers pay higher ad rates for social video as demand returns Publishers are reporting higher CPMs for video ad placements on Facebook, Snapchat and YouTube in an early sign of pandemic recovery. Roku teams with Kroger to integrate shopper data and streaming TV ads The pair aim to attract CPG advertisers by combining shopper data from 60 million households with 39.8 million streaming TV accounts. Please don't touch: The future of experiential retail in the era of coronavirus In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Everything You Need to Know About Personalization Trendline Everything You Need to Know About E-commerce Trendline Inside the Rapidly Changing World of DTC View all resources What We're Reading The Wall Street Journal Brands Follow Antiracist Statements With Donations. What's Next? AdExchanger How To Un-Pause Ad Spend The Drum Reebok and a host of brands cut ties with CrossFit after CEO's 'FLOYD-19' comment Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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