June 5 - Coca-Cola readies marketing restart | Ben & Jerry's calls to dismantle white supremacy

Ben & Jerry's calls to dismantle white supremacy; Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad; J.M. Smucker cut marketing spend 5.8% last quarter amid pandemic disruptions View online | Signup | Forward

Daily Dive June​ 5,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Revenue-Boosting Marketing Opportunities Today's marketers must produce content at unprecedented volume as the number of digital touchpoints increase. Learn how creative automation helps you produce content at scale in our playbook.   Coca-Cola eyes streaming, real-time content production in marketing restart The beverage giant experimented with digital activations during pandemic lockdowns, pointing to a greater focus on agility in the months ahead. Ben & Jerry's calls to dismantle white supremacy The ice cream maker has supported the Black Lives Matter cause since 2016, and its latest message of support includes a strategic action plan. Column Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad With the world slowly reemerging from the pandemic, values of connection depicted in "Forever Now" have crystallized for many consumers. J.M. Smucker cut marketing spend 5.8% last quarter amid pandemic disruptions The CPG giant plans to leverage renewed interest in legacy brands like Folgers in its marketing, CEO Mark Smucker said in a conference call this week. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook 5 Revenue-Boosting Marketing Opportunities Using Creative Automation By Brand Studio Trendline Everything You Need to Know About E-commerce Playbook 6 Ways to Overcome Customer Profile Challenges By Brand Studio Trendline Inside the Rapidly Changing World of DTC View all resources What We're Reading CBS Sports NBA Board of Governors approves 22-team plan to finish the 2019-20 season at Disney World Bloomberg Google Shakes Up Top Search, Advertising Leadership Adweek Brands and Agencies Pour Money Into Black College Programs Digiday MediaMath explores a possible sale Suggest a story we should read Upcoming Events How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Mastering Customer Engagement in Today's Cross-Channel World June 30, 2020 - June 30, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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