June 3 - Nike's new ad both empowering, exploitative | Is Facebook using pandemic to shore up influence?

Is Facebook using the pandemic to shore up its influence?; Forrester: CMOs must adjust as agencies shed more than 50K jobs; KFC Canada bets on AI analytics for deeper insights across functions; Listening to change: Customer experience execs share insights on navigating COVID-19 View online | Signup | Forward

Daily Dive June​ 3,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Revenue-Boosting Marketing Opportunities Today's marketers must produce content at unprecedented volume as the number of digital touchpoints increase. Learn how creative automation helps you produce content at scale in our playbook.   Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study While less polarizing than its ads featuring Colin Kaepernick in 2018, people didn't want to see a corporation taking advantage of George Floyd's murder and subsequent protests to sell shoes. Deep Dive Is Facebook using the pandemic to shore up its influence? The social giant stirred controversy in acquiring the popular image-sharing platform Giphy last month, but marketers shouldn't be surprised by further consolidation in the broader tech landscape. Forrester: CMOs must adjust as agencies shed more than 50K jobs The cuts are expected over the next two years, sapping a source of expertise and accelerating trends like in-house agencies and gig economy options. KFC Canada bets on AI analytics for deeper insights across functions Rapid digital-driven insights can help meet consumers' rising expectations in the COVID-19 era. Opinion Listening to change: Customer experience execs share insights on navigating COVID-19 Many brands are shifting focus from sales to brand-building during the pandemic and harnessing data that serves as the voice of customers, writes ActionIQ's Tasso Argyos. 1-800-Flowers CMO on how to fertilize connections as consumer needs change Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah. Read more news From Our Library Trendline Everything You Need to Know About E-commerce Playbook 6 Ways to Overcome Customer Profile Challenges By Brand Studio View all resources What We're Reading The Wall Street Journal Customers Come Back to Campbell’s Soup Venture Beat Google faces $5 billion lawsuit for tracking users in Incognito mode PR Week Edelman to cut 390 staff globally due to COVID impacts Ad Exchanger California AG Submits CCPA Regs For Approval With Less Than A Month To Go Before Enforcement Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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