June 10 - McDonald's names global CMO | Nielsen brings extreme reality to shopper marketing

Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs; Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil View online | Signup | Forward

Daily Dive June​ 10,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive SMS Marketing: A New Top Revenue Channel 79% of consumers want to hear from brands via text messaging. See examples from 8 leading brands who use SMS to engage customers & drive revenue. Get the guide.   McDonald's names global CMO after 11-month vacancy Alistair Macrow, a 15-year veteran of the chain, will work to accelerate its pandemic recovery and build customer trust as dining areas begin to reopen. Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs Several new tools are designed to help marketers quickly and cost-effectively understand changing shopper needs by simulating realistic in-store actions. Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil The burger chain's app is using geolocation tech to find and reward consumers who spend more time at home. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline Everything You Need to Know About Personalization Trendline Everything You Need to Know About E-commerce Trendline Inside the Rapidly Changing World of DTC View all resources What We're Reading CNBC Starbucks says it lost $3 billion in revenue in latest quarter due to coronavirus pandemic Adweek Consumer Behavior Changes Related to Covid-19 Won't Last, Says Colgate-Palmolive's CEO Digiday 'It's a dangerous time to go dark': Advertisers prepare for an uncertain summer Food Dive Is breakfast at home back to stay? Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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