Nov. 8 - Papa John's brand gets help | Toyota's high-reach data strategy

Toyota powers hydrogen fuel-cell car with high reach, data-driven approach; Why independent ad agency Decoded just launched its own DTC brand; Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform; Ad holding companies ramp up support for blockchain View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 8,​ 2018 BROUGHT TO YOU BY — SurveyMonkey How to use feedback to drive impact Curious how marketers become thought leaders? Wondering what’s the big fuss with customer centricity? Get the answers at Curiosity Conference. Register now. Papa John's 'Voices' campaign helps shift brand perception Following efforts to put a more relatable face on the company and use storytelling, consumer sentiment moved from negative to neutral or positive. Toyota powers hydrogen fuel-cell car with high reach, data-driven approach Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision. Why independent ad agency Decoded just launched its own DTC brand Eco-friendly yoga company 42 Birds looks to disrupt the health and wellness space, but also offer some lessons about what it takes to achieve e-commerce success today. Sponsored Content by Hitwise How top fashion brands take on digital challenges From Fast Fashion to Luxury: Hitwise shares insights and tactics to combat the discounting dilemma, loyalty erosion, and Amazon’s ambitions. Get the report. Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform The brand worked with a popular producer to create a 60-second beat that fans can download and record their own freestyle over to share on social media. Ad holding companies ramp up support for blockchain Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group. Tug-of-war: How disruptors fight to balance brand and performance marketing As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts.  Read more news What We're Reading Retail Dive Amazon mails out 1st toy catalog The Wall Street Journal Vice Media to Shrink Workforce by as Much as 15% as Growth Stalls Adweek TBWA Global CMO Kyla Jacobs Departs Company Following HR Complaints Ad Age How edgy is too edgy? Havas Chicago's culture proves polarizing CIO Dive When it comes to digital strategy, companies can either eat or be eaten Suggest a story we should read From Our Library Webinar - on demand Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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