Nov. 5 - NFL advertising blitzed from all sides | Carl's Jr. bites into influencer marketing

Carl's Jr. catches 'Famous Stars' for multichannel influencer campaign; Covergirl, Cheerios take Carousel ads on Pinterest out for a spin; Half of search marketers bid on competitors' brand terms, study says; Accenture Interactive acquires digital-first creative agency Kolle Rebbe View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 5,​ 2018 BROUGHT TO YOU BY — SurveyMonkey How to use feedback to drive impact Curious how marketers become thought leaders? Wondering what’s the big fuss with customer centricity? Get the answers at Curiosity Conference. Register now. Deep Dive NFL blitz: the many players disrupting football advertising in 2018 A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads. Carl's Jr. catches 'Famous Stars' for multichannel influencer campaign The fast-food brand is teaming up with Australian comedian and Instagram star Celeste Barber on the new "Famous Stars, Eating Famous Stars" spots. Covergirl, Cheerios take Carousel ads on Pinterest out for a spin Early results are promising for the new format, which appears in the home feed and lets users swipe through up to five images in a single ad.  Sponsored Content by Trustpilot Bad Reviews: Why people write them, and what to expect Trustpilot surveyed over 1,000 consumers globally to understand what compels customers to leave negative & positive reviews. Get your report Half of search marketers bid on competitors' brand terms, study says Industry sectors most susceptible to competitive brand bidding are those with the highest customer lifetime value, like education, technology and finance. Accenture Interactive acquires digital-first creative agency Kolle Rebbe The Hamburg-based shop has earned recognition in Germany in recent years for buzzy campaigns for major brands like Google, Audi and Netflix. Auto brands lead in adoption of interactive, mobile video ads, study finds As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts.  How WeWork's Conductor buy modernizes content marketing Seven months post-merger, the two companies are pooling their resources to help brands rethink their approach in the digital and physical worlds. Read more news What We're Reading The Drum Burger King spotlights delivery app by sharing the dangers of drive-through The Wall Street Journal Cadillac Cancels $1,800-a-Month Car-Subscription Service Adweek Why Media Agencies Think Clients Will Come Crawling Back After In-Housing Services Restaurant Dive El Pollo Loco's rebrand will focus on Hispanic consumers, delivery Digiday 'Welcome to #Hustletown': How hustle culture took over advertising Suggest a story we should read From Our Library Webinar - on demand Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency By Brand Studio View all resources Upcoming Event How Your Brand Can Empower the Consumer Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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