Weekender: Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'

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Marketing Dive's Top News Weekender | Sept.​ 1,​ 2018 Column Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!' The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes.  KFC will pay parents to name their baby Harland, after its founder A new contest puts $11,000 toward the college fund of the first baby born on Sept. 9 that's named after the Colonel. Gen Zers drop destination retail, auto brands from the conversation, study finds Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability.  How Coca-Cola leverages digital to reach 'beyond the real thing' During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption.  Study: In-house agencies multiply, setting up shop at 64% of advertisers The number has increased from 42% a decade ago as brands try to address concerns like control and effectiveness.  Big Tobacco used social influencers to target young people, investigation finds Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times. Best of What We're Reading Food Dive Cannabis stocks get high as Diageo pursues deal The New York Times Dozens at Facebook Unite to Challenge Its 'Intolerant' Liberal Culture The Ringer How Domino's Became the Pizza for the People Mobile Marketer Diane von Furstenberg credits 11% of revenue to personalized e-commerce Mobile Marketer Instagram steps up authentication for users with large audiences Mobile Marketer How in-car tech will give new meaning to 'mobile commerce' Suggest a story we should read Upcoming Event The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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