Sept. 5 - Pizza Hut delivers national NFL campaign | Nike, REI do experiential retail

How Nike and REI made experiential retail a strategy; Marketers prepped for GDPR see improved consumer trust and engagement, study finds; Pepsi charges into football season with experiential Tailgate Tour, video push; Ulta revamps branding strategy to focus on diversity in beauty View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 5,​ 2018 Pizza Hut kicks off first national campaign as NFL sponsor A new digital rewards program, local activations and an AR game are a few of the ways the chain will reach out to fans now that it has replaced Papa John's. Deep Dive How Nike and REI made experiential retail a strategy The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores. Marketers prepped for GDPR see improved consumer trust and engagement, study finds "Laggards," or those without a plan, view the rules as other teams' problems, and are potentially being hindered by their lack of understanding of GDPR. Sponsored Content by Oshyn Manage agency shifts like a boss Agencies can thrive by staying focused on strengths & allying with quality partners. Download ebook Pepsi charges into football season with experiential Tailgate Tour, video push Activations include prize giveaways, games and performances by the country music duo Locash, along with meet-and-greets with NFL stars. Ulta revamps branding strategy to focus on diversity in beauty The retailer's first campaign with McCann spotlights a cast of different ages, ethnicities, sizes and genders, including a male makeup artist. Harry & David repositions around sharing for year-round connections Digital video and social media are being leveraged to help the brand drive sales beyond the holiday gift-giving season. Column Comic Dive: Toxic Avengers Amid a rise in discussions about toxic masculinity, some marketers are breaking away from traditional stereotypes. Read more news The Art and Science of Marketing Analytics Learn how the marketers at Looker utilize data to measure KPIs and gain visibility into the health and effectiveness of marketing programs. Register now What We're Reading Mobile Marketer Nike sees 1,400% surge in social buzz after Kaepernick ad The Verge Instagram is building a standalone app for shopping Variety Amazon Becomes Second U.S. Company to Hit $1 Trillion Market Cap MediaPost Communications Google Pushes Hard To Regulate Search Ads Food Dive Nestlé's personalized nutrition pilot taps AI, uses consumer DNA Suggest a story we should read Upcoming Events How to Win in Facebook’s New Local-First World Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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