Sept. 4 - Nike courts controversy with Kaepernick | Pernod Ricard gulps down Amazon

Comic Dive: Toxic Avengers; Pernod Ricard ups Amazon ad spend in UK as platform delivers results; WPP names Mark Read CEO, while ad giant's performance takes a hit; Amazon unveils attribution tool while Kellogg's tests new video ad placement View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 4,​ 2018 Nike taps Kaepernick for latest 'Just Do It' campaign, setting social media ablaze The news ignited an uproar online, even though Nike itself has yet to announce the partnership. Column Comic Dive: Toxic Avengers Amid a rise in discussions about toxic masculinity, some marketers are breaking away from traditional stereotypes. Pernod Ricard ups Amazon ad spend in UK as platform delivers results The marketer said sales on Amazon grew more than 100% over the past year and that it now grabs a 10% market share for spirits makers on the site. Sponsored Content by Tallan Live at lunch: How Chatbots produced a record sales month Learn how this AI is being leveraged to generate major campaign wins for Valassis Digital’s clients, and why your strategy should incorporate this technology! Register for the webinar. WPP names Mark Read CEO, while ad giant's performance takes a hit Shares in the company tumbled the day after the executive's official appointment amid continued struggles in key markets like North America.  Amazon unveils attribution tool while Kellogg's tests new video ad placement With the crucial holiday season approaching, Amazon is expanding its ad inventory and adding a tool that competes with what Google already offers. Hispanic consumers over-index on cause-related purchases, Nielsen finds The demo also spends more time on social media and is more likely to search for products online and use online reviews compared to non-Hispanic whites.  Column Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!' The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes.  Read more news The Art and Science of Marketing Analytics Learn how the marketers at Looker utilize data to measure KPIs and gain visibility into the health and effectiveness of marketing programs. Register now What We're Reading The New York Times Amazon Sets Its Sights on the $88 Billion Online Ad Market Mobile Marketer Netflix joins dozens of brands in testing WhatsApp's business messaging tool Variety Fox Will Offer Sunday Late-Night Football Show. The NFL Will Sell the Ads Food Dive Why an M&A storm is brewing in the coffee market Suggest a story we should read Upcoming Event The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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