In 1958, the Green Bay Packers were the worst team in the NFL.
Then, they hired Vince Lombardi as coach.
In his first meeting with the team, here's what he said:
"Gentlemen, we are going to relentlessly chase perfection. Knowing full well we will not catch it because nothing is perfect. But we are going to relentlessly chase it. Because in the process, we will catch excellence. I'm not even remotely interested in being just good."
Three years later they won the NFL title.
Now, on to this week's ideas...
"The answer to every question people ask you is a blog post ready to be written."
They include my thoughts about the most important sentence in a post, what your goal should be, and how best to leverage other people's platforms.
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"The journeys that matter most rarely come with a map. When you learn to mentor yourself, you become the kind of person other people seek for mentorship."
Most people don't have the answers you're looking for - especially if you're building something new.
Wes Kao explains the value of learning to be your own mentor and points out there are three situations where it's especially important to do so including when it's too time intensive to explain the backstory of your situation to somebody else, your work is confidential, or you're in a situation your peers have never faced.
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"Even if you think you're the most unlucky person, you can do this - by taking little risks that get you out of your comfort zone, you start building a sail to capture luck."
Luck isn't the luck of the draw - it's the result of concrete actions people take to attract luck.
In this 11-minute TED Talk, Tina Seelig shares three ways to increase your luck including to take risks outside of your comfort zone, show appreciation to others, and change your relationship with ideas.
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"If you're just posting a link and moving on, you're doing it wrong. Make sure your content is set up as the start of a conversation, not as a mere signpost to an article you wrote elsewhere."
Their tips include to never share a link to an article without adding context, post content that appeals to a broad audience, and make sure every post includes a question.
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"The biggest thing that creatively inhibits people isn't necessarily the fact that they don't have any ideas, it is because they judge the ideas they do have as unoriginal."
Most people who struggle to be creative do so because they fundamentally misunderstand how creativity works.
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"You are in a game right now and you can't see the clock so you don't know how much time you have left. And yet, you're free to make the game as interesting as possible - you can even change the rules."
Ready to contemplate your life (and death)?
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"There are apps — most of them free — you can download to make your life easier, more balanced, more productive, and most importantly, more in control of your time."
If you need help making the most of your time, there's probably a bunch of apps that can help you.
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"Aren't the people spewing preposterous political talking points they've been paid to disperse just like those kids on The Real World who knew why they'd been cast and played their roles with gusto?"
There are a lot of challenges facing society at the moment, and many of them may have been heavily influenced by the rise of reality television.
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"In Facebook's algorithm, the more engagement that you get, the more comments, the more likes, the more people are interested in what you have, the cheaper it's gonna be to show that to everyone in their feed."
I'm a huge proponent of Facebook ads and believe they're by far the most cost-effective way to market your product or service...as long as you know what to do with them.
The suggestions include to avoid creating ads that feel like direct response messages, think about behavior when creating target audiences, and leverage social proof.
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"Stop looking for reasons you can't do the work of your dreams. Start looking for ways you can."
You'll get your dream job after you start doing your dream work.
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WHERE I FOUND THIS STUFF
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Josh
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