Weekender: How Powerade’s March Madness campaign takes aim at Gatorade

Signup Weekender March​ 1,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Sonder Chase, United & 7-11 launch media businesses Brands like these and more are leveraging physical media, digital platforms and loyalty programs to monetize partner marketing activities and provide relevant offers to customers. Download the report.   How Powerade's March Madness campaign takes aim at Gatorade CMO Tom Gargiulo explains how "It Takes More To Get This Far" seeks to build on the Coca-Cola brand's recent momentum. Honda keeps dreaming with new SUV campaign boosted by TV, Reddit A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport. Chipotle debuts national TV ad on Roblox to promote sustainability Created by Venables Bell & Partners, the effort demonstrates how the chain is working to link gaming, content and real-world rewards. TRENDLINE How leading brands harness AI in marketing strategies AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Hershey and Volkswagen use AI to amplify their marketing strategies in this Trendline. Gap and Parker Posey celebrate self-expression in spring campaign "Feels like Gap" sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.  SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston The "Popular for a Reason" campaign leverages Hershey's advertising partnerships for maximum reach and includes an Oscars integration. 2025 Content Marketing Predictions (+ How to Navigate Them) Seize early opportunities. Ditch defunct approaches. Boldly go into 2025 with a content marketing strategy tuned to the latest expert forecasts. Download Now From Our Library Trendline AI’s impact on marketing strategies Supported by AtData Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions View all resources Best of What We're Reading The Wall Street Journal Google Tweak Creates Crisis for Product-Review Sites TechCrunch Twitch is letting more streamers access its monetization tools Digiday What it takes to get paid by YouTube, TikTok and other social platforms Retail Dive Generative AI and social media dominate purchase decisions Deadline Warner Bros. Discovery Sees Max Hit 116.9 Million Subscribers As Streaming Posts Profit, Cable Network Ad Revenue Falls 17% AdAge Controversial ad tech watchdog Adalytics is publicizing a paying client for the first time Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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