March 6 - Publicis ups data scale with Lotame buy | How Bombay Sapphire reaches the next gin-eration

Why Bombay Sapphire is using DJ sets and office happy hours to push gin; R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation; How Walmart Connect is growing the ‘connective tissue’ of retail media View online | Signup

Daily Dive March​ 6,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE Inside AI-Powered Marketing Strategies AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Oreo and Diageo harness the technology in this Trendline.   Publicis acquires Lotame to fortify data-driven marketing position The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults. Why Bombay Sapphire is using DJ sets and office happy hours to push gin In the latest iteration of “Tastes Like It’s Friday,” the Bacardi brand teamed with “Friday” singer Rebecca Black to serve up a sparkling lemon cocktail. R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation IPG sold the shop to private equity firm Truelink, which will spend at least $50 million to support investment in generative artificial intelligence. TRENDLINE How major brands are engaging Gen Z As their purchasing power grows, Gen Z remains a highly desirable yet elusive target for marketers. Learn how brands like L’Oréal and American Eagle are successfully engaging this up-and-coming demographic in this Trendline. How Walmart Connect is growing the ‘connective tissue’ of retail media The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance. Read more news The Future of Connected TV Marketing Join the Marketing Dive editorial team as they explore new opportunities for marketers as TV advertising evolves as well as how to tackle CTV’s biggest hurdles in this virtual event. Register Now From Our Library Virtual Event Playback Assessing AI’s Role in Marketing for 2025 Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media View all resources What We’re Reading The Wall Street Journal AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not Ad Age Ryan Reynolds and George Dewey are regaining full control of Maximum Effort ZDNet Can Digg’s return fix what ails social media today? Reddit’s cofounder is betting on it Suggest a story we should read Upcoming Events 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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