March 19 - Unilever’s AI bets increase production efficiency | Publicis integrates Adobe’s generative AI

Publicis integrates Adobe’s generative AI to scale up personalized content; How Nature’s Sunshine cuts through ‘label candy’ in the supplement space; Why Icy Hot evolved from function to fun in first work by The Martin Agency View online | Signup

Daily Dive March​ 19,​ 2025 | Today’s news and insights for marketing leaders   EDITORIAL VIRTUAL EVENT The Future of Connected TV Marketing Join the Marketing Dive editorial team as they explore new opportunities for marketers as TV advertising evolves as well as how to tackle CTV’s biggest hurdles in this virtual event: Save your seat.   How Unilever’s AI marketing bets are increasing production efficiency The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase intent for some brands. Exclusive Publicis integrates Adobe’s generative AI to scale up personalized content The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data. How Nature’s Sunshine cuts through ‘label candy’ in the supplement space The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform. Sponsored Content by Industry Dive [Infographic] 2025 content marketing predictions From AI-driven marketing and budget shifts to campaign priorities and evolving distribution channels, explore expert forecasts for the year ahead. View now. Why Icy Hot evolved from function to fun in first work by The Martin Agency Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes. Read more news From Our Library Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Trendline How emerging brands are disrupting the F&B industry Supported by Instacart View all resources What We’re Reading BBC Ben & Jerry’s boss ‘ousted over political activism’ CX Dive Most consumers wouldn’t let AI make purchases on their behalf, study finds CNBC Taco Bell parent Yum Brands partners with Nvidia to speed up its use of AI Suggest a story we should read Upcoming Events 15 APR Webinar | 2 p.m. ET 5 Essential Tips for Successful AI Adoption Presented by studioID and Validity 16 APR Webinar | 2 p.m. ET Break the Spam Barrier: How to Maximize Your Email Deliverability and ROI Presented by studioID and Validity 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive 06 MAY Conference Meltwater Summit NYC: The Must-Attend Event for Marketers! New York, New York Presented by Meltwater Company Announcements Press releases from companies in your industry. Pex Launches Music Identification Tool for Brands to Reduce Copyright Infringement on Social Media Press release from Pex Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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