March 14 - DraftKings sings along to ‘The Gambler’ | NWSL embraces its challenger brand DNA

How the National Women’s Soccer League embraces its challenger brand DNA; The future of retail media networks: Here’s what the numbers say; Marketing leaders share how consumer backlash strengthened their brands; Morgan Stanley’s CMO on bringing brand purpose to life through sports View online | Signup

Daily Dive March​ 14,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Rokt The Joy of Checking Out 79% love timely offers, but 62% abandon carts over bad ones. Boost checkout joy & repeat sales—see The Harris Poll report!   Exclusive DraftKings sings along to ‘The Gambler’ in responsible gaming push The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and the PGA Tour. Q&A How the National Women’s Soccer League embraces its challenger brand DNA Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics. The future of retail media networks: Here’s what the numbers say Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks. Sponsored Content by Marketing Dive’s studioID Sharpening the picture on connected TV marketing The big investments in connected TV (CTV) across the marketing ecosystem reflect how quickly viewing habits are changing. Explore new opportunities for marketers as TV advertising evolves in this virtual event. Marketing leaders share how consumer backlash strengthened their brands Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent rebrand. Q&A Morgan Stanley’s CMO on bringing brand purpose to life through sports The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship. Read more news Featured Resources Sponsored Content by Gartner Strategic insights for CMOs and marketing leaders 5 marketing trends and predictions Tool: Marketing strategy plan on a page Deliver tailored interactions between brand and customer From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot View all resources What We’re Reading Digiday Trump’s topsy-turvy tariffs have marketers uncertain and on edge Ad Age Omnicom-IPG deal gets FTC second request for information The Wall Street Journal Netflix Chases Its MrBeast Moment Suggest a story we should read Company Announcements Press releases from companies in your industry. Say Cheese! Organic Valley Unveils the First Nationally Available Organic American Cheese Blocks in Original and Fiesta Flavors Press release from Organic Valley Premier Protein and Exverus Unlock Social Reach On the Open Web With SeenThis Press release from Exverus Media Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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