March 21 - McDonald’s mascots land in Minecraft | Billie takes the icks out of bath time

Campaign Trail: Billie takes the icks and anxieties out of bath time; Pizza Hut introduces second-screen mobile companion for March Madness; Inside Puma’s new brand positioning and largest global campaign to date; Why 2025 will be the year for ‘fill-in-the-blank’ media networks View online | Signup

Daily Dive March​ 21,​ 2025 | Today’s news and insights for marketing leaders   EDITORIAL VIRTUAL EVENT The Future of Connected TV Marketing Join the Marketing Dive editorial team as they explore new opportunities for marketers as TV advertising evolves as well as how to tackle CTV’s biggest hurdles in this virtual event: Save your seat.   McDonald’s mascots land in Minecraft to tap into video game fandom New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie adaptation. Column Campaign Trail: Billie takes the icks and anxieties out of bath time In product-focused ads, the Edgewell brand stays true to its tradition of showing women’s lives in a way that transcends usual portrayals. Pizza Hut introduces second-screen mobile companion for March Madness The digital experience can be accessed via Instagram and leverages Meta AI to dish out real-time game reactions, hot takes and exclusive offers. Sponsored Content by Industry Dive Sales, empowered: full-funnel campaigns that win deals How much ROI are you leaving on the table? Bridge the gap between content and sales with expert advice for campaign strategy, enablement materials, and beyond. Watch now. Inside Puma’s new brand positioning and largest global campaign to date The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.” Opinion Why 2025 will be the year for ‘fill-in-the-blank’ media networks Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly. Read more news From Our Library Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Trendline How emerging brands are disrupting the F&B industry Supported by Instacart View all resources What We’re Reading Ad Age PepsiCo’s chief design officer is departing Digiday Why advertising industry professionals are considering becoming creators TechCrunch Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets Suggest a story we should read Upcoming Events 15 APR Webinar | 2 p.m. ET 5 Essential Tips for Successful AI Adoption Presented by studioID and Validity 16 APR Webinar | 2 p.m. ET Break the Spam Barrier: How to Maximize Your Email Deliverability and ROI Presented by studioID and Validity 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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