March 24 - Estée Lauder dupes beauty sleep with Kristen Bell | How CMOs can get out of ‘no man’s land’

How CMOs can get out of ‘no man’s land’ and on the same page as CEOs; Corona embodies the spirit of the beach in new brand platform; Campaign Trail: Billie takes the icks and anxieties out of bath time View online | Signup

Daily Dive March​ 24,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Maximize Email Deliverability in 2025 For every million email messages sent, 16% go directly to spam. Discover steps marketers can take to increase deliverability and stay out of the spam folder in this webinar.   Estée Lauder dupes beauty sleep with Kristen Bell for global campaign The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social media and retail platforms. How CMOs can get out of ‘no man’s land’ and on the same page as CEOs Boathouse CEO John Connors examines the agency’s fourth annual study of the CEO’s perspective on marketing and the role of the CMO. Corona embodies the spirit of the beach in new brand platform Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach culture. TRENDLINE The top emerging food & beverage brands to watch Emerging brands such as Poppi, Simple Mills and Mike’s Hot Honey have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline. Column Campaign Trail: Billie takes the icks and anxieties out of bath time In product-focused ads, the Edgewell brand stays true to its tradition of showing women’s lives in a way that transcends usual portrayals. Read more news The Top Trends in Retail Marketing Retailers are rethinking marketing tactics amid evolving shopping behaviors and media consumption habits. Explore how the CMOs at J.Crew, Macy’s & Cracker Barrel build their strategies in this Trendline. Access Now From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot View all resources What We’re Reading MediaPost Apple TV+ Losing $1B A Year: Report CNBC Nike expects sales will plunge in current quarter as it faces tariffs, sliding consumer confidence Digiday Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs Suggest a story we should read Upcoming Event 15 APR Webinar | 2 p.m. ET 5 Essential Tips for Successful AI Adoption Presented by studioID and Validity Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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