March 12 - Estée Lauder continues AI push with Adobe | CMO role paves path to higher appointments

CMO role paves path to bigger leadership appointments: Spencer Stuart; Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads; TikTok ad revenue could top $32B — if it doesn’t lose its biggest market; How State Farm pivoted its Super Bowl ad to March Madness and beyond View online | Signup

Daily Dive March​ 12,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Rokt The Joy of Checking Out 79% love timely offers, but 62% abandon carts over bad ones. Boost checkout joy & repeat sales—see The Harris Poll report!   Estée Lauder continues generative AI push with Adobe integration The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution. CMO role paves path to bigger leadership appointments: Spencer Stuart Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand. Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members. Sponsored Content by Marketing Dive’s studioID Sharpening the picture on connected TV marketing The big investments in connected TV (CTV) across the marketing ecosystem reflect how quickly viewing habits are changing. Explore new opportunities for marketers as TV advertising evolves in this virtual event. TikTok ad revenue could top $32B — if it doesn’t lose its biggest market Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through. Q&A How State Farm pivoted its Super Bowl ad to March Madness and beyond The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game. Rare Beauty CMO on winning Gen Z through community-oriented marketing At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.  Read more news Featured Resources Sponsored Content by Gartner Strategic insights for CMOs and marketing leaders 5 marketing trends and predictions Tool: Marketing strategy plan on a page Deliver tailored interactions between brand and customer From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot View all resources What We’re Reading Ad Age FanDuel and Wieden+Kennedy part ways after four years Adweek McAfee Picks Stephanie Fried as CMO to Show It’s More Than An Antivirus Tool Digiday ‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year Suggest a story we should read Company Announcements Press releases from companies in your industry. BetterHelp Reaches 5 Million Client Milestone as Online Therapy Adoption Grows Press release from BetterHelp Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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