March 17 - Why Publicis’ Coke account win is aptly timed | Peroni weds nonalcoholic beer with racing

Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in; Buffalo Wild Wings riffs on infomercial tropes for March Madness; The future of retail media networks: Here’s what the numbers say; How the National Women’s Soccer League embraces its challenger brand DNA View online | Signup

Daily Dive March​ 17,​ 2025 | Today’s news and insights for marketing leaders   EDITORIAL VIRTUAL EVENT The Future of Connected TV Marketing Join the Marketing Dive editorial team as they explore new opportunities for marketers as TV advertising evolves as well as how to tackle CTV’s biggest hurdles in this virtual event: Save your seat.   NOTE FROM THE EDITOR  Don’t forget to secure your virtual seat for Marketing Dive’s upcoming event, “Sharpening the Picture on Connected TV Marketing,” to hear from a panel of industry leaders about what’s working and what’s not in the growing CTV space.  During the event, which is being held Wednesday, April 23 at 2 p.m. ET, attendees will hear directly from Marketing Dive’s journalists, brand marketers, analysts and agency executives to learn about where the CTV space stands and where it’s headed next.  Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Publicis’ Coke media account win could be landing at just the right time Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi. Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market growth. Buffalo Wild Wings riffs on infomercial tropes for March Madness The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat. Sponsored Content by Industry Dive [Infographic] 2025 demand generation predictions The demand-gen experts have spoken. Uncover the biggest trends, challenges, and shifts they’re betting big on this year. View now. The future of retail media networks: Here’s what the numbers say Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks. Q&A How the National Women’s Soccer League embraces its challenger brand DNA Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics. Read more news From Our Library Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics View all resources What We’re Reading The Drum 50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work? AdExchanger The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency Social Media Today Reddit Will Enable Users To Block Ads From Specific Advertisers Suggest a story we should read Upcoming Events 15 APR Webinar | 2 p.m. ET 5 Essential Tips for Successful AI Adoption Presented by studioID and Validity 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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