March 3 - Why Sprite Chill is here to stay | How Samyang built Gen Alpha’s favorite brand

How instant-ramen marketer Samyang built Gen Alpha’s favorite brand; Disney, Paramount link with VideoAmp’s new cross-screen planning tool; How DSW’s CMO is overhauling the brand for a new age of retail; Marketing campaign issues multiply: Here’s what the numbers say View online | Signup

Daily Dive March​ 3,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE Inside AI-Powered Marketing Strategies AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Oreo and Diageo harness the technology in this Trendline.   Why Sprite is making Chill a permanent part of its brand portfolio Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent addition a “no-brainer.” How instant-ramen marketer Samyang built Gen Alpha’s favorite brand The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love. Disney, Paramount link with VideoAmp’s new cross-screen planning tool VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices. How DSW’s CMO is overhauling the brand for a new age of retail Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at the eTail Palm Springs conference. Marketing campaign issues multiply: Here’s what the numbers say Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance. Read more news The Future of Connected TV Marketing Join the Marketing Dive editorial team as they explore new opportunities for marketers as TV advertising evolves as well as how to tackle CTV’s biggest hurdles in this virtual event. Register Now From Our Library Virtual Event Playback Assessing AI’s Role in Marketing for 2025 Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice View all resources What We’re Reading TechCrunch Opera unveils an AI agent that runs natively within the browser Ad Age ANA’s cross-media venture hires Google and VideoAmp vets, nears TV measurement deal Adweek Disney and Hulu Respond After Oscars Streaming Glitches Affect Viewers Suggest a story we should read Upcoming Events 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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