March 5 - Modelo’s college basketball ad spend up 48% | Inside retail media plays by Walmart, Target

How Walmart Connect is growing the ‘connective tissue’ of retail media; Target’s digital ad unit delivers $2B in value for embattled retailer; WPP strikes cautious note as macroeconomic uncertainty intensifies View online | Signup

Daily Dive March​ 5,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE Inside AI-Powered Marketing Strategies AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Oreo and Diageo harness the technology in this Trendline.   Modelo’s college basketball ad spend jumps 48% as championship fever hits The brand looks to its ongoing “Mark of a Fighter” campaign to continue driving growth after becoming the top-selling U.S. beer in 2023. How Walmart Connect is growing the ‘connective tissue’ of retail media The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance. Earnings Target’s digital ad unit delivers $2B in value for embattled retailer Sustained momentum for Roundel could help Target weather mounting 2025 challenges such as tariffs and a fresh consumer boycott.  TRENDLINE The top trends in CPG marketing Marketing remains a priority for CPG brands even as economic pressures persist in 2025. Explore how Coca-Cola is marketing its first prebiotic soda and how Welch's is focusing on experiences in this Trendline. Earnings WPP strikes cautious note as macroeconomic uncertainty intensifies Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major accounts. Read more news The Future of Connected TV Marketing Join the Marketing Dive editorial team as they explore new opportunities for marketers as TV advertising evolves as well as how to tackle CTV’s biggest hurdles in this virtual event. Register Now From Our Library Virtual Event Playback Assessing AI’s Role in Marketing for 2025 Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media View all resources What We’re Reading Digiday Amazon’s expanding ad platforms casts shadow on ad tech cottage industry MediaPost ABC’s Oscars Viewing Falls 7% - Adding Hulu, Up 1% To 19.7M The Wall Street Journal Kraft Heinz Dips a Toe Into Booze Suggest a story we should read Upcoming Events 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Company Announcements Press releases from companies in your industry. Hibu Reviews Show Why SMBs Love This All-in-One Marketing Solution Press release from Hibu Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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