March 27 - Coke refreshes ‘Share a Coke’ for Gen Z | Why California Pizza Kitchen faked a midlife crisis

Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt; Global ad spending expectations sink on trade war uncertainty: WARC; Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’ View online | Signup

Daily Dive March​ 27,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Maximize Email Deliverability in 2025 For every million email messages sent, 16% go directly to spam. Discover steps marketers can take to increase deliverability and stay out of the spam folder in this webinar.   NOTE FROM THE EDITOR  Don’t forget to secure your virtual seat for Marketing Dive’s upcoming event, “Sharpening the Picture on Connected TV Marketing,” to hear from a panel of industry leaders about what’s working and what’s not in the growing CTV space.  During the event, which is being held Wednesday, April 23 at 2 p.m. ET, attendees will hear directly from Marketing Dive’s journalists, brand marketers, analysts and agency executives to learn about where the CTV space stands and where it’s headed next.  Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity. Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt CMO Dawn Keller details a humorous effort and new partnership with Busy Philipps timed to the casual dining chain's 40th anniversary. Global ad spending expectations sink on trade war uncertainty: WARC The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.   TRENDLINE The top emerging food & beverage brands to watch Emerging brands such as Poppi, Simple Mills and Mike’s Hot Honey have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline. Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’ The flagship brand has been working to insert itself back into the cultural conversation with dance-focused ads starring Troye Sivan and Parker Posey. Read more news The Top Trends in Retail Marketing Retailers are rethinking marketing tactics amid evolving shopping behaviors and media consumption habits. Explore how the CMOs at J.Crew, Macy’s & Cracker Barrel build their strategies in this Trendline. Access Now From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman View all resources What We’re Reading TechCrunch OpenAI’s viral Studio Ghibli moment highlights AI copyright concerns Digiday Athlete creators have become must-have partners for brands at March Madness CNBC Stephen Curry teams up with Michelle Obama to launch sports drink Ad Age ISpot signs Paramount as first user of new TV outcomes measurement platform Suggest a story we should read Upcoming Events 15 APR Webinar | 2 p.m. ET 5 Essential Tips for Successful AI Adoption Presented by studioID and Validity 22 APR Webinar | noon ET The Buyers Brands Overlook: How to Convert High-Intent Shoppers into Customers with BNPL Presented by studioID and Zip Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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