March 4 - 5 Oscars advertisers unite in ode to stunt work | Saucony celebrates running culture

Saucony celebrates intersection of running and culture for global ads; Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement; Why Sprite is making Chill a permanent part of its brand portfolio; How instant-ramen marketer Samyang built Gen Alpha’s favorite brand View online | Signup

Daily Dive March​ 4,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE Inside AI-Powered Marketing Strategies AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Oreo and Diageo harness the technology in this Trendline.   5 Oscars advertisers unite for multi-ad ode to stunt work The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry.  Saucony celebrates intersection of running and culture for global ads “Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies. Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement Timed to UEFA Champions League play, the PepsiCo brand’s “No Lay’s, No Game” campaign returns with a geographically dispersed effort. TRENDLINE How top brands market to Gen Z As their purchasing power grows, Gen Z remains a highly desirable yet elusive target for marketers. Learn how brands like L’Oréal and American Eagle are successfully engaging this up-and-coming demographic in this Trendline. Why Sprite is making Chill a permanent part of its brand portfolio Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent addition a “no-brainer.” How instant-ramen marketer Samyang built Gen Alpha’s favorite brand The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love. Read more news The Future of Connected TV Marketing Join the Marketing Dive editorial team as they explore new opportunities for marketers as TV advertising evolves as well as how to tackle CTV’s biggest hurdles in this virtual event. Register Now From Our Library Virtual Event Playback Assessing AI’s Role in Marketing for 2025 Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice View all resources What We’re Reading Retail Dive What 5 charts say about the pandemic’s impact on retail, 5 years later Ad Age American Airlines names new CMO MediaPost GroupM Wins Global Media For Electronic Arts Suggest a story we should read Upcoming Events 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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