March 20 - Inside Puma’s major global campaign | Hostess snacks on pun-heavy brand platform

Hostess speaks the language of snacks with pun-heavy brand platform; Gen Alpha tweens hold significant sway over parents’ purchases: study; Why 2025 will be the year for ‘fill-in-the-blank’ media networks; How Nature’s Sunshine cuts through ‘label candy’ in the supplement space View online | Signup

Daily Dive March​ 20,​ 2025 | Today’s news and insights for marketing leaders   EDITORIAL VIRTUAL EVENT The Future of Connected TV Marketing Join the Marketing Dive editorial team as they explore new opportunities for marketers as TV advertising evolves as well as how to tackle CTV’s biggest hurdles in this virtual event: Save your seat.   Inside Puma’s new brand positioning and largest global campaign to date The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.” Hostess speaks the language of snacks with pun-heavy brand platform The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20. Gen Alpha tweens hold significant sway over parents’ purchases: study Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10. Sponsored Content by Industry Dive 3 strategies for B2B customer marketing In the constant race to land new logos, don’t neglect the opportunities within your customer base. Nurture revenue-generating partnerships with these tactics. Read now. Opinion Why 2025 will be the year for ‘fill-in-the-blank’ media networks Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly. How Nature’s Sunshine cuts through ‘label candy’ in the supplement space The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform. Read more news From Our Library Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Trendline How emerging brands are disrupting the F&B industry Supported by Instacart View all resources What We’re Reading Ad Age Acxiom lays off 3.5% of staff Adweek Bad Bunny Joins Calvin Klein’s Advertising Hall of Fame Digiday As retail media booms, lines blur between performance and brand marketing budgets Suggest a story we should read Upcoming Events 15 APR Webinar | 2 p.m. ET 5 Essential Tips for Successful AI Adoption Presented by studioID and Validity 16 APR Webinar | 2 p.m. ET Break the Spam Barrier: How to Maximize Your Email Deliverability and ROI Presented by studioID and Validity 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive 06 MAY Conference Meltwater Summit NYC: The Must-Attend Event for Marketers! New York, New York Presented by Meltwater Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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