March 7 - Alex Cooper links with women’s soccer | How stunt pros pulled off an Oscars ad play

Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt; Twitch simplifies sponsorship, revenue opportunities for streamers; Why Bombay Sapphire is using DJ sets and office happy hours to push gin; Portillo’s launches loyalty without an app View online | Signup

Daily Dive March​ 7,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE Inside AI-Powered Marketing Strategies AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Oreo and Diageo harness the technology in this Trendline.   NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league. Column Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort. Twitch simplifies sponsorship, revenue opportunities for streamers A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards. Sponsored Content by Industry Dive 4 institutions standing up for Black History Month 2025 While others retreat from diversity celebrations this year, these organizations are doubling down on Black History Month with powerful action-based campaigns. Read now. Why Bombay Sapphire is using DJ sets and office happy hours to push gin In the latest iteration of “Tastes Like It’s Friday,” lifestyle creators will be tasked with breaking down misconceptions about gin. Portillo’s launches loyalty without an app The hot dog chain hopes its loyalty program, based in digital wallets, can offer personalized options for guests and businesses without causing app fatigue. Read more news The Future of Connected TV Marketing Join the Marketing Dive editorial team as they explore new opportunities for marketers as TV advertising evolves as well as how to tackle CTV’s biggest hurdles in this virtual event. Register Now From Our Library Virtual Event Playback Assessing AI’s Role in Marketing for 2025 Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media View all resources What We’re Reading Digiday Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises Fashion Dive The White Lotus and escapism’s enduring allure Adweek Google Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews Suggest a story we should read Upcoming Events 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Company Announcements Press releases from companies in your industry. 54% of Americans are creeped out by personalized advertising: YouGov report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of TechTarget, Inc. and its subsidiaries, 275​ Grove St. Newton, MA, 02466 US. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip

This site is owned and operated by TechTarget, Inc. and its subsidiaries.